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Tuesday, June 22, 2010

Chick Fil A differentiates itself

Good afternoon!

I hope everyone is well this afternoon and staying cool (its hot in Cincinnati).

One thing I want to do with this blog is share some personal experiences as well when it comes to marketing and I had a great one this afternoon.

I took my 4 and 3 year old to Chick-Fil-A for lunch and what an overall great experience.   The thing that was most interesting was that they were giving away free ice cream sundaes to everyone in the restaurant and balloons for the kids.  Chick Fil A did a great job in differentiating itself in my mind with great customer service.

I bet next time Chick will get the nod over KFC, what are you doing to differentiate yourselves?

best,

marketmpb

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