Higher Education Marketing Twitter Tips

Good evening!

I recently saw part of a webinar called “Twitter Tips for the next Generation” and found it very interesting how it can relate to higher education marketing.

The first thing that really stuck out to me what the numbers (and not to underestimate those).  The numbers on social media in your demographic audience is astounding.  How do you leverage all these folks?  Well, you can have several of your staff discuss one important aspect or message about the college, there is power in groups with Twitter.

The next thing that is really interesting is what is called “hashtags”.  Hashtags is a keyword or term that assigned to a piece of information such as an internet bookmark (source Wikipedia.com).   You can utilize these hashtags with a # before a name or subject.  This can be very effective, especially with a hot topic.  The example used in the webinar was a student who used a hashtag to talk about a surprise, that particular school received an inordinate amount of positive attention and maybe in the long run, enrolled some students.

may God bless you!

matt(marketmpb)